Country Radio Rotation: John Morgan's New Single
The track entered heavy rotation this week as the artist concluded a tour with Brantley Gilbert.
By Ahmed Peterson ·
John Morgan’s new single, "Cry Baby," entered heavy rotation on country radio this week.
A report from Country Lowdown dated November 3 identifies the song as one of the most added tracks at the format. This designation indicates that numerous stations across the country began playing the record during the same week. Industry observers view this move as a primary indicator of programmer confidence. It typically precedes a substantial increase in audience exposure in the coming weeks.
The radio push coincides with a high volume of live performances for Morgan. He is currently finishing his role as a supporting act on Brantley Gilbert’s tour. He is also scheduled to play headlining shows. Opening for an established artist exposes Morgan to thousands of fans who may be encountering his work for the first time. His own concerts allow his dedicated following to experience a full set.
Morgan writes his own material. He is a songwriter as well as a performer. This creative control is a factor in his connection with listeners. The track is available for those who have not yet heard it.
HANK FM audiences may already be familiar with Morgan from a previous Up-Close Concert. A video recap of that performance is available for new listeners. The release of "Cry Baby" marks a specific point in his career where radio support and live touring intersect.
