Latin GRAMMY Backstream Runs 5.5 Hours Across Six Digital Platforms
The 2026 ceremony in Las Vegas features a dedicated digital event hosted by three influencers with a combined following of nearly 37 million.
By Ahmed Peterson ·
The 27th Latin GRAMMY Awards will air a 5.5-hour digital livestream on November 12, extending the ceremony's reach beyond the televised broadcast. This Backstage Livestream is designed to provide behind-the-scenes access during the event at the MGM Grand Garden Arena in Las Vegas. It will run from 5:30 p.m. Pacific time to 11:00 p.m. Pacific time.
The broadcast will be available on six platforms: Instagram, TikTok, YouTube, Facebook, X, and ViX. This digital layer complements the three-hour televised ceremony scheduled for 8:00 p.m. Pacific time. The televised program will air on Univision, ViX, UNIMÁS, and Galavisión. A red carpet preview show titled Noche de Estrellas will begin at 7:00 p.m. Pacific time on the same night.
The livestream will feature specific content segments rather than just a continuous feed. Producers will share rehearsal footage from the week leading up to the gala. The stream will also include spontaneous moments from the red carpet and backstage areas. Viewers will see artists react to their performances immediately after stepping off the stage.
Audience interaction is a central component of the format. The stream will include live polls and chat rooms that connect fans with the hosts and musicians. This structure allows for real-time communication between the digital audience and the participants in the arena.
Three personalities will host the event. Jomari Goyso is a co-host for Despierta América and has over 6 million social media followers. He previously served as a judge on Nuestra Belleza Latina and has hosted red carpets for Premio Lo Nuestro and Premios Juventud.
Fefi Oliveira is an actress and content creator from Maracaibo, Venezuela. She has more than 9 million followers across TikTok, Facebook, and Instagram. Oliveira also co-founded Influur, a digital platform that connects creators with brands for marketing collaborations.
Carlos Alberto Fuentes is a model and content creator from Cuenca, Ecuador. He has more than 22 million followers on TikTok and over 6 million on Instagram. At 25 years old, he hosted the 2025 Premio Lo Nuestro livestream and the Premios Eliot gala. The three hosts will guide the audience through the 5.5-hour coverage of the awards night.
The 2026 ceremony recognizes achievements in 60 categories. The event marks the 27th annual presentation of the Latin GRAMMY Awards. The digital livestream runs longer than the televised ceremony, offering a full evening of content from the start of the night's activities until the final awards are presented.
