New Google rule ties personal files to ads for AI users

Google updated its privacy policy on October 16 to allow advertising to be tailored using content from Gmail, Google Photos, and Drive for specific users. This change creates an exception to the company's previous promise not to use data from these services for personalized ads. The new clause states that the pledge applies "unless you choose to make data from these services available to other Google services that support personalized ads." The revision was first identified by Android Authority.

The update targets individuals who have linked their personal files to Google's AI Mode and Search tools via the Personal Intelligence feature. This connection allows AI tools to access user content to provide more customized answers. Under the new terms, this same data sharing also enables advertisers to target users based on that content. Before the change, the policy explicitly stated that Google would not use data from Drive, Gmail, or Photos for personalized advertising.

The policy text explains that users can permit services like Search or Gemini Apps to access data from other products, including Workspace apps, to create a "more personalized experience, subject to the policies and settings of the accessing service." As an example, the document notes that Search might process permitted data to personalize content, including ads. It also describes how a user searching for "mountain bikes" in Search could later see ads for sports equipment on YouTube based on their interests and activity.

Google has outlined specific limits to the new practice. Advertisers do not receive direct access to the files stored in a user's Drive, Gmail, or Photos. They also do not receive personally identifying details such as names or email addresses. The company stated it will not display ads based on sensitive categories, including race, sexual orientation, religion, or health information.

Users who wish to prevent their personal data from influencing ad targeting have two primary options. They can select which apps to disconnect from the Search Personal Intelligence features. Alternatively, they can switch off Personalized Recommendations entirely through the Search Services Personalization settings page. These controls allow users to manage how their data is shared across Google's ecosystem.

The policy change reflects a shift in how Google integrates its AI features with its advertising infrastructure. By linking personal files to ad targeting for AI Mode users, the company aligns its data usage with the broader goal of providing customized experiences. This move affects a portion of the user base that actively utilizes the Personal Intelligence feature for tailored search results and recommendations.