Oppo's Find X10 Pro Max costs €1,799 in Europe

Oppo has set the price for its Find X10 Pro Max at €1,799 in Europe. The cost places the new straight-screen flagship in the same range as premium folding devices and top-tier iPhones. This pricing has generated immediate debate among consumers and tech analysts.

The Find X10 Pro Max runs on a MediaTek processor. It sits only €200 below the Samsung Galaxy Z Fold 8, which sells for €1,999 in the region. The price is also comparable to the Samsung Galaxy S26 Ultra, which costs €1,769. Xiaomi is expected to face similar pricing challenges with its next European release. The article attributes these high costs to the current state of the tech industry, specifically the demand from AI companies that has led to a situation described as "RAMageddon."

Reviewers who tested the device for several weeks reported strong performance. The handset features excellent cameras and outstanding battery life. On those specific metrics, buyers would likely be satisfied with the hardware. However, the price tag has dampened the excitement surrounding the launch. The 9to5Google writer noted that the cost is hard to believe for a non-foldable phone.

Users on Reddit reacted quickly to the news. Many pointed out that the Find X10 Pro Max matches the price of the latest iPhone 18 Pro Max. Others highlighted that prices in some regions are disproportionately high. Commenters also noted that the earlier Find X9 Ultra is still available for less. The reviewer agreed with these views, stating that last year's models look particularly appealing by comparison.

The Find X9 Pro can currently be found in Europe for roughly €1,000. Some commenters observed that this older flagship comes with more memory and a larger battery while costing hundreds of euros less than the new model. The reviewer suggested that the Find X9 Pro may be the better deal for many shoppers. They stated they would gladly choose the Find X9 Ultra, especially at a lower price.

Some buyers in the UK have mentioned promotional offers that could lower the final cost. Even with these discounts, the base price remains high. The market is already seeing exceptionally high prices for flagship devices. Oppo's latest entry continues that trend without offering a significantly lower entry point for European buyers.

The Find X10 Pro Max is now listed at €1,799. This price point aligns with the cost of competing high-end phones from Samsung and Apple. The launch confirms that the premium segment of the smartphone market is expanding to include non-foldable Android devices at near-folding costs.